River Island launches internatio​nal ecommerce

High street retailer, River Island, has this week

launched international deliveries on its ecommerce website.

So now customers of RiverIsland.com can ship products across Russia, The Middle East, Caribean, Europe and America from across all the womenswear, limited edition and accessories ranges.

Ben Lewis, CEO of River Island, commented: “The launch of International shipping is a huge step forward for the River Island brand. “We are confident that this step will increase our brand awareness in new markets worldwide and in turn support the current international store network by offering our customers the additional opportunity to shop at River Island online 24 hours a day.”

In tough times, expanding purchase opportunities on foreign shores is a means to boost flagging sales. River Island has been expanding its store presence in the Russia, Poland and Benelux regions over the last two years, and a further six outlets will open in Russia and Poland before the end of the year.

It will also unveil at least another six stores in the UK & Ireland, having recently launched a new concept flagship at the Westfield Stratford shopping centre.