Robbie Williams for Farrell

This September will see the launch of new British menswear label Farrell in selected stores.

The collection for Jack Farrell is devised by his grandson no one less then pop singer Robbie Williams.

The debut AW12 collection has a British feel, which is notable in its respect for Savile Row tailoring. The line Farrell is suitable for a night out, a casual afternoon, or lounging around at home. Details are rich and clever, whilst branding and logos are tucked away inside.

The collection is named for Jack Farrell, aka Jack the Giant Killer. The Farrell range was created to honour Jack’s legacy. The AW11 collection will be sold exclusively through House of Fraser department stores and online department store very.co.uk. Future collections will be available across Europe, and retail prices start at £35 to £350.