Robbie Williams' menswear brand ceases trading

British menswear brand Farrell, founded by singer

Robbie Williams in 2011, has ceased trading just weeks after opening its Covent Garden pop-up.

The brand, which was named after the pop-stars grandfather Jack Farrell, ceased trading as of October 14 and has filed for voluntary bankruptcy leading the label to close its standalone store on Earlham Street and shut down its website.

In a statement Williams said: “The support of the men’s press and retailers internationally since we started has been incredible and I want to thank them. I have also been fortunate to have had the opportunity to work with the talented Ben Dickens and will miss creating and working with and wish him every luck for the future.”

Stocked in House of Fraser and Selfridges, the label hired former Burberry design director Ben Dickens as his head of design in November 2011.