Ruby Rocks partners with UK Sole

Fashion label Ruby Rocks is expanding into footwear for autumn/winter 2012 after agreeing

a licensing agreement with UK Sole. The collection, which will launch at Pure London in February, will feature courts, ballet flats as well as knee high boots, snow boots and even wellies in its debut range.

The collection is aimed towards the Ruby Rocks independent customers as well as the leading fashion multiples, such as Office and Schuh, and has plans to introduce flip flops for spring 2013.

Founded in 2006, Ruby Rocks is best known for its print dresses and has more than 300 stockists in the UK, and the footwear collection will utilise its clothing prints.

Additionally, UK Sole recently became the UK agency for Amsterdam-based footwear company, Intermedium Shoes. The brand, which has more than 50 years experience in the Asian and European footwear market is looking to expand its footprint in the UK and Irish marketplace.