Rue La La explores possible sale

Online flash site Rue La La could be up for sale, according to a report by Reuters. The company, which counts eBay as an investor, is apparently exploring

the possibility of selling the business that is potentially valued around 400 million dollars.

The American online retailer has reportedly hired JPMorgan Chase & Co to advise on a potential sale and has already attracted interest from one of its biggest competitors online shopping site Gilt Groupe.

No official confirmation or comment was received from either Rue La La or Gilt Groupe. But if the purchase does go ahead the acquisition would solidify Gilt’s place in the market, and could serve as boost to the company ahead of a possible IPO, which has been rumoured to be happening later this year.