Sainsbury's expand fashion offer

Sainsbury's is to expand its fashion offer in a bid to turn its fashion label TU into a 1 billion pound business.

The company is adding another 225,000 square foot of space for fashion this financial year and the refurbishment of 150 clothing sections will be completed by Christmas.

Initially TU will be available only to some customers in the Midlands, but a UK-wide launch is expected next year.

James Brown, Sainbury's non-food director told the Mail on Sunday the brand has received “significant investment” and the number of in-house designers has been doubled to about 30.

The TU clothing range is benefiting from the stores overhaul as the chain plots to take market share from supermarket rivals as well as from specialist clothing stores.