Selfridges Denim event

With S/S 11 fashion focusing on a 70’s fashion remembrance, denim has come back as a material

of choice for even the most fashion savvy.

In line with this newly revived interest in the staple fabric, Selfridges is putting on a 3 day event(Thursday 3rd – Saturday 5th) offering customers free consultations from the denim world’s top connoisseurs, including J Brand and Paige experts, with style tips and guidance on how to pull off anything from the back-in-fashion wide leg look to denim on denim.

"Selfridges has established itself as the number one destination for denim in the UK," says Gary Edgley, buying manager at Selfridges. "Beyond expert advice, fitting services, fit offer and the size of the denim wall itself, we stock visionary denim brands that create iconic styles season on season.”

Beyond aiming to help customers find that perfect pair, the event will also launch five new pairs of designer jeans exclusive to Selfridges, including a JBrand pair of flares and Paige’s new skinny styles.