Selfridges will unveil its new instore revamp at the beginning of next year in time forFebruary fashion week.
The womenswear designer gallery will house eight different dedicated boutiques for its most established brands including Chanel, Prada, Lanvin, Celine and combining them with more edgy labels such as Rick Owens, Gareth Pugh, and Haider Ackermann.
"Following on from the Shoe Galleries we were keen to push the boundaries in terms of our fashion offering for the sophisticated woman of today," said Sebastian Manes, the store's womenswear buying director. "This new space will provide an exciting environment for high end fashion with an emphasis on service quite unlike anything any other department store has done to date. We are excited to have a fabulous selection of brands here, as well as our very own Selfridges edit of looks that are exclusively available in this space."
In addition, the store will feature digital installations and high-tech fitting rooms, where customers can take pictures of themselves using in-built cameras so they can see their outfit from every angle. There will also be the option of sending these pictures onto friends to ensure shoppers are 100 per cent convinced of their choices.