Séraphine appoints new finance director

UK maternity brand, Séraphine, has appointed John Bailey as its finance director, to help guide the brands internal and international

growth. Prior to joining Séraphine, Bailey was the finance director for the SuperGroup wholesale and international division.

“We are really delighted to have hired John to help us maintain our fast-paced growth,” commented Cecile Reinaud, managing director and founder Séraphine. The maternity brand has 'ambitious plans' to continue its growth in the UK and is set to open its fourth store in London next month.

Séraphine is also focusing on its growth overseas in the US and earlier this month landed its first US stockist, maternity retailer 'A Pea in The Pod,' which owns 200 stores across the country. Bailey will be in charge of spearheading the brand's US distribution, which is currently seeking a location in New York for Séraphine first standalone store.

“This new distributor represents a significant opportunity for the brand and with my previous experience at SuperGroup, I feel I can really add value to ensure this new channel of distribution prospers,” said Bailey.