Seraphine launches new web platform

Boutique maternity fashion brand Seraphine is celebrating

10 years in business with the relaunch of its website to boosts its presence and improve its overall online shopping experience.

Currently, Seraphine turns over £3 million online and the new website using the Magento platform is expected to boost sales significantly. The redesign now features enhanced product imagery, cross-selling and promotional functionality, in addition to the overall improvement in usability.

The label, which has a celebrity following, including Hollywood stars such as Jessica Alba, January Jones and Jennifer Garner, as well as UK TV personalities Dannii Minogue and Denise Van Outen, opened its first flagship store in 2001 in the heart of Kensington, followed in 2004 with the launch of its first e-commerce site.

The success of the brand developing high quality and unique designs for pregnant women has led the boutique to wholesale its collection in over 30 countries, and recently Seraphine launched its brand of maternity wear in America.