Shoefitr partners with Nordstrom

Shoefitr has entered into a partnership with Nordstrom to help customers shopping

on Nordstrom.com find the right fit. As part of the partnership, Nordstrom has also made an investment in Shoefitr.

Nordstrom.com uses Shoefitr's 3-D imaging software to provide size and fit recommendations on some of the company’s most popular shoe styles for the customer.

Shoefitr uses 3-D imaging to create a database of internal shoe measurements for various manufacturers' styles and product lines. The app allows customers to compare the size and shape of a shoe they want to purchase online. “We build products that give online shoppers an experience that mimics the tactile experience of a store,” said Matt Wilkinson, CEO. “The result is a more personalized, informative and engaging shopping experience.” Nordstrom is based in Seattle. Nordstrom operates 261 stores in 35 states. “We started as a shoe store and shoes have always been core to our business,” said Jamie Nordstrom, president of Nordstrom Direct. “Our goal is to offer the kind of selection, sizes and service to make sure our customers find shoes that fit properly. Shoefitr’s technology is one of the ways we're bringing that focus on fit to help customers shopping online.”