Sisley launches EU website

Sisley, part of the Benetton group, launched its new website, shop.sisley.com. The brands

new e-commerce store offers their women's and men's collection as well as the accessories line.

The website was created around the concept ‘shop the look,’ which offers its consumers the option of browsing and purchasing completed ensembles selected by stylists at Sisley. The e-commerce shop is part of the company’s ongoing sales strategy, to reinforce the brand presence in Europe and connect with their consumers via an online channel. In a recent press release, Sisley explained their goal to unite the brand: ‘from store to website, FB to tumblr, campaigns to tweets, apps and e-commerce, everything about Sisley speaks the same language.’

The website was simultaneously launched in 28 countries across Europe, including Germany, the UK, the Netherlands and France. In due time, the brand hopes to expand their e-commerce to include the US and Japan.