Skagen introduces chief creative officer

Danish accessories brand, Skagen, has named Mariza Scotch as its new chief creative officer, to oversee all men’s

and women’s product categories including watches, jewellery, accessories and bags, as well as gifts and home goods.

Currently the majority of the brand’s global sales are through its watches, the appointment of Scotch is part of the brands focus to reposition itself as a lifestyle brand, with Scotch being tasked with increasing its lifestyle offerings across other accessories categories.

Prior to joining Skagen, Scotch was a creative consultant for a number of designer and contemporary fashion brands, and before that she designed handbags and accessories at Kate Spade and served as a design director for Polo Ralph Lauren and Tod’s.

“The minute we met Mariza, there was an immediate connection,” Jennifer Pritchard, president of Skagen told WWD. “There was great synergy in how we saw the brand evolving and how to approach our unique opportunity.”

Scotch’s inaugural collection will be for Autumn/Winter 2015 and will debut in August 2015.

Founded in 1989, Skagen, part of the Fossil Group, is sold in more than 80 countries worldwide as well as online.