SoundOut Retail partners with WGSN

Predictive analysis company SoundOut Retail is partnering with trend forecasting service WGSN to develop an innovative customer insight tool,

which will enable fashion brands and retailers to better predict best-selling items before they hit stores.

The service set to be available from early 2015 is being billed as a “game changer” for the industry and will give retailers the ability to test consumer reaction to key variants including: new products, collections, colours, sizes and prices, as quickly as overnight.

The new service will initially be available in the UK and US, with rapid roll out anticipated in additional global markets over the following months.

David Courtier-Dutton, founder and CEO of SoundOut said: “We are delighted to partner with WGSN to bring our innovative solution to the fashion industry. Like us, WGSN are pioneers in their field, so we are hugely excited to combine their expertise in fashion trend forecasting with our sophisticated platform.

“Together, we can jointly offer clients a truly unique product to help them better respond to the ever-faster business of fashion with clarity and certainty.”

Duncan Painter, CEO Top Right Group, which owns WGSN, added: "We are constantly looking at ways to offer a better service to our clients. We have an innovative product roadmap and also partner with leading companies, such as SoundOut, when the technology on offer is truly unique and outstanding.”