South Molton Street store for The Kooples

Ultra trendy French fashion brand, The Kooples, has secured its

fifth London store in as many months with a letting completion on chic South Molton Street, Central London.

The 905 sq ft unit is due to open in 4 weeks time.

Louisa Dalgleish, assistant surveyor at King Sturge, who advised the landlord, the City of London Corporation, says: “The Kooples has taken the London retail market by storm, opening three units at the tail end of last year on Carnaby Street, St Christopher's Place and King’s Road. This has been in tandem with a distinctive marketing campaign on London buses and taxis featuring real-life couples modelling their clothes.”

Founded by brothers Alexandre, Laurent and Raphael Elicha in 2007, the retailer also has concessions in Selfridges in Oxford Street, Manchester and Birmingham and is in negotiations for a space in Westfield London.