Speedo announces new distributor for Germany, Austria

Australian swimwear specialist Speedo has announced

a new distribution agreement with the Italian company Oberalp for Germany and Austria that will come into effect in May of this year.

Speedo's current distributor, the German Action Sports GmbH that served these territories since 2008, and Speedo will end their partnership following a mutual agreement. Oberalp is internationally known as the parent company of Munich-based mountaineering specialist Salewa that only recently renamed their German and Austrian subsidiaries to Oberalp Deutschland GmbH and Oberalp Austria GmbH, respectively.

This step demonstrates Oberalp’s new strategy to distribute more third party brands in Germany and Austria. Oberalp already distributes Speedo products in Italy since 2008 in addition to the outdoor brands Barts, Löffler, Hamax and Roeckl and surf and snowboard brands Armada, Flow, Gaastra, JP and Rip Curl.

“Speedo is delighted to announce Oberalp Deutschland GmbH and Oberalp Austria GmbH as its new distributors in Germany and Austria. We have already enjoyed a successful partnership in Italy with Oberalp and this represents an exciting new beginning for Speedo in two other important markets. We are excited about extending our partnership and working closely with Oberalp to accelerate the growth of Speedo in Europe,” said Steve Lucas, Vice President of International Business Development at Speedo International.

“This new partnership comes following the conclusion of our partnership with Action Sports GmbH, and we would like to thank them for their work for the Speedo brand over the last five years,” added Lucas.