Sperry Top-Sider opens month-long pop-up

Classic American footwear and lifestyle brand Sperry Top-Sider have opened a month-long pop-up shop in Covent

Garden to celebrate the exclusive collections being offered at the Neal Street store.

On a four-week rotating schedule, the shop will showcase a fresh look for the American brand, starting with the launch of the Jeffrey Collection, a unique collaboration for Spring/Summer 2014 with the premium New York-based micro department store.

Each week will see the store refreshed with new window displays, decor and exclusive products, as well as themes such as week two there will be a customisation story offering customers the opportunity to custom products with embossing equipment, and week three will see the pop-up undergo a nautical transformed in celebration of Henley’s annual regatta.

The pop-up will conclude with an in-store private view featuring tattooist Nick Horn who will be live tattooing Sperry product in store. Horn’s work will also be exhibited throughout the store and available to buy.

The Sperry Top-Sider pop-up on Neal Street, Covent Garden in London is open until July 13.