Sportmax to launch eyewear

Italian brand Sportmax is launching its first eyewear collection with British heritage eyewear brand

Cutler and Gross for Spring/Summer 2014.

The collaboration, developed through their shared ethos of “design experimentation, craftsmanship, research and attention to detail”, will feature six different styles.

The limited-edition collection was unveiled at Sportmax SS14 fashion show in Milan and the full collection will be on display at Silmo eyewear show in Paris, which takes place from September 26 to 29.

All styles will be available from November this year from Sportmax and Cutler and Gross stores, before rolling out to a limited selection of high-end optical stores from February 2014.