Sports Direct and Adidas hold “encouraging" talks

Sports Direct and German sportswear retailer Adidas have entered into a phase of peaceful discussions, after Adidas denied to

supply the British sportswear retailer with World Cup products, including replica football team jerseys.

Herbert Hainer, the chief executive of Adidas is thought to have passed by the Sports Direct flagship store in London over the past few days to hold a series of talks with Mike Ashley founder of the sportswear retailer, according to the Telegraph.

Chief Executive Officer at Sports Direct, Dave Forsey said: “The top level discussions have been a lot more encouraging," he said. "They see a lot more of what we are working on.”

The two sportswear retailers are said to have argued over the supply of replica football kits, as the German retailer refused to provide Sports Direct with official World Cup reproduction jersey shirts for competing countries as well as other official merchandise.

The news comes not long after Sports Direct published its annual results in the year to April 27, during which sales increased 24 percent to 2.7 billion pounds and pre-tax profits grew 16 percent to 239.5 million pounds.