• Home
  • V1
  • Design
  • Sports Direct rescues outdoor brand Gelert

Sports Direct rescues outdoor brand Gelert

By FashionUnited

loading...

Scroll down to read more

Sportswear retailer Sports Direct has saved 100 jobs at outdoor

specialist Gelert after buying it out of administration.

Established in 1975, Gelert operates as an importer, wholesaler and retailer of outdoor and camping equipment, with shops in Porthmadog, Bedgellert, Caernarfon and Betws-y-coed in Wales, and Dublin. The brand also has a showroom in Haydock, Merseyside, and headquarters in Widnes, Cheshire, from which its wholesale operations are run.

This is the latest outdoor business acquisition for Sports Direct; it currently already owns the Karrimor brand, which sits alongside its fashion and lifestyle portfolio brands such as Dunlop, Slazenger, Everlast and Lonsdale.

Gelert fell into administration on June 21, with David Riley and Les Ross of Grant Thornton appointed as administrators.

Commenting on the acquisition, Riley said: “Gelert is a well-established brand and we are delighted to have been able to secure a sale to set it on a new course for the future under new ownership.”

The acquisition secures about 100 jobs in Wales and the north-west of England, but Grant Thornton said it was “reviewing options” for Gelert’s Dublin retail operation, which was not included in the deal.
Gelert
Grant Thornton
Sports Direct