Steve Madden teams up with Certona for personal customer care

Footwear mogul Steve Madden has partnered up with Certona, omni-channel personalization

company, to help increase its online sales and offer customers selected care.

By using the Californian based company's technology, Steve Madden will be able to locate new customer segments and be able to target these new segments to its online shoppers, as they browse through the label interactive site. Shoppers will receive selected content and product recommendations curated for their tastes.

“The Steve Madden shopping experience is focused on connecting customers with the fashion and products they love, in a way that is personal, unique and targeted toward their personalities,” commented Mark Friedman, president of e-commerce for Steve Madden in a statement.

“We see great potential in working with Certona to extend this one of a kind personalization and superior shopping experience to our customers – especially since Certona's unique expertise paves a smooth road to an omnichannel future."