Edinburgh Woollen Mill group commercialdirector Steve Simpson has been appointed managing director of Peacocks.
Simpson's succeeds the company's temporary managing director Tony Brown, who left Peacocks during the summer period to take on the role of commercial operating officer at 99p Stores, reported Retail Week. He will still hold his current position and responsibilities in addition to taking on his new role at Peacocks.
Edinburgh Woollen Mill purchases Peacocks when it went into administration in early 2012. Simpson previously stated that the group will continue to invest in Peacocks and aims to open one new store a week in the UK during the first eight weeks of the next year.