Steven Meisel enlisted by Diesel

Well renowned photographer Steven Meisel is the author of Diesel A/W 2012-13 ad campaign

, expected to be onair starting from the month of August.

The images portray models Karen Elson, Coco Rocha, Hanne Gaby Odiele, Fei Fei Sun, Mirte Maas, Sallieu Jalloh, Jamie Bochart, Sid Ellisdon, Ethan James, Yuri Pleskun and Dae Na in their ironic and playful poses.

The photos recall rétro Polaroid style and had been taken in May at the Highline Studios in New York.