Stuart Weitzman appoints Nereo Friso to new role

Luxury footwear label Stuart Weitzman, a division of The Jones

Group, has appointed Nereo Friso as Consultant Director of Worldwide Distribution for its new SW1 brand, as well as Consultant for the Stuart Weitzman brand.  

With more than 15 years of luxury goods commercial experience, Friso most recently served as International Commercial Director for Givenchy Couture, and he has been appointed to help position the SW1 brand within the world's finest retailers.  

Commenting on his new role, Friso said: "I have a great respect for Alvaro Gonzalez, former designer of the handbag collection at Jimmy Choo, who is now the Creative Director of SW1, and for the extraordinary way Stuart Weitzman creates 'shoes with love'. I see great potential for this very exciting project."

"Nereo brings to us an appreciation and understanding of the most discerning retailers, as well as his experience at helping them develop a profitable business," added Stuart Weitzman. "He will have all the necessary support from me to help maximize these opportunities for both the SW1 as well as Stuart Weitzman brands."