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Study shows Brits prefer neutrals over colours

26 Mar 2013

A new study executed by Crown Paint has shown

the British are not very adventurous when it comes to colour. That applies as much to the fashion they wear to the surroundings they decorate.

According to the study 57 percent of people interviewed would like more colour in their lives, yet 38 percent are not confident wearing it. Some 21 percent say they are not adventurous with colour because they don't want to stand out and a staggering 19 percent believe people who wear bright colours are attention seekers.

Around 10 percent admit there is no colour in their lives at all.

On the contrary, 40 percent think other people who wear colour have more confidence than they do, while almost one in 10 are envious of their ability to wear colourful attire.

Nearly a quarter of those surveyed by Crown Paints said they are not adventurous with colour because they prefer neutral colours that do not go out of fashion.

Jo Baxendale, senior brand manager at Crown Paints, said: “We’re very surprised to find the nation is so scared of colour. An absence of colour in our lives is depressing and when the world turns grey we are instinctively conditioned to draw in and prepare for hibernation. Perhaps it’s a sign of the economic downturn. It’s clear we lack confidence when it comes to bright colours, but the right red dress or lime green wall, can really help you express yourself and do wonders for your mood.”