SuperTrash Girls launches in UK

Childrenswear shop, Childrensalon is introducing the SuperTrash Girls collection to the UK

marketplace. The store, which has been offering children’s fashion since 1952, offers over 230 children’s brands and has positioned itself as one of the biggest online e-commerce sites for childrenswear.

Its newest label, SuperTrash Girls is modelled on the adult line, and targets girls aged 6-16. The 40-piece collection features trench coats, chino trousers, denim jeans, dresses, bikini’s and one of the key items is a blazer with leather patchwork detailing.

Bonnie Smith, Head Buyer at Childrensalon, “When I first saw the SuperTrash Girls collection my immediate thoughts were how sophisticated and elegant the pieces where, whilst maintaining a keen sense of fun. My favourite piece from the collection has to be the beige hooded cape. It’s beautifully made, easy to wear and modern.”

The collection is currently exclusive to Childrensalon in the UK, with prices for the spring/summer 2012 range starting at £12.