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Swarovski announces new designer collaborat​ions

By FashionUnited


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London Fashion Week fashion designers Emilia Wickstead

and Eudon Choi, along with New York-based designer Prabal Gurung have been announced as new members of the Swarovski Collective. The three designers will join eleven other stars, that have all been selected for their ability to ‘demonstrate exquisite craftsmanship with crystal across their pioneering designs’ and they will showcase their autumn/winter 2013 collections at London, New York, Milan and Paris fashion weeks in collaboration with Swarovski.

London Fashion Week line-up also includes Giles, Mary Katrantzou, Marios Schwab and Huishan Zhang, while New York will also feature Rodarte, Suno, Creatures of The Wind and Band Of Outsiders. Milan will host label No.21, and the selected Paris designers are Maxime Simoens and Masha Ma.

"Swarovski is delighted to collaborate with such inspiring and innovative talents this season," said Swarovski Crystal Business board member Nadja Swarovski. "Crystal technology has allowed for endless experimentation within the fashion world and we are excited to see how each designer will use their artistry to demonstrate the versatility of Swarovski Elements."

The programme was created more than a decade ago after a special collaboration with designer Alexander McQueen, and has some of the most recognisable names in fashion in its alums including Erdem, Jason Wu, Alexander Wang, Proenza Schouler, Christopher Kane, Viktor & Rolf, Jean Paul Gaultier, Philip Treacy, and Givenchy.
Emilia Wickstead
Eudon Choi