Swimwear brand announces charity partnership

Love Brand & Co, a new luxury swimwear brand for men,

boys and babies launched by Oliver Tomalin last year, has announced that it is partnering with charity, Elephant Family.

The label will donate 5 per cent of its profits to the Elephant Family charity, an organisation founded by Mark Shand, which works to save the Asian elephant from extinction.

To mark the partnership, the new collection includes ‘Trunks for Trunks’, swimwear made from state-of-art quick dry fabric, sporting engraved water escape eyelets, with alloy tusk shaped drawstring aglets - the connecting part is red, to symbolise and to act as a reminder of the blood that is split with elephant poaching.

Other highlights of the collection includes bold graphics and vintage prints as well as classic nautical stripes, exotic fruits, and washed block colours; prices start from £68 for boys and £118 for men.