Ted Baker installs instore WiFi

Fashion chain, Ted Baker, has signed a deal with public access WiFi provider, The Cloud,

to install Wifi in its 38 stores across the UK and Ireland.

The deal follows a trial of Cloud WiFi in three Ted Baker stores during October, when the retailer asked leading fashion bloggers to photograph customers trying on some of its Autumn/Winter collection, with the photos then uploaded via Instagram to its Facebook page, where fans could vote on them.

Craig Smith, Brand Communication Director at Ted Baker, said: "Our ambition is to do nothing less than revolutionise our in-store shopping experience, and we feel that WiFi is integral to achieving this and exceeding consumers' expectations of what a fashion store can be. People expect fast internet access wherever they go nowadays, including when they are browsing around shops, and they use it almost instinctively to research purchases or connect with friends for recommendations and endorsement through social networks. After trialling WiFi it became clear to us that this technology is vital to serve the changing ways customers behave and has huge benefits for us as a marketing and engagement tool."