Ted Baker launches audio line

From high fashion to high fidelity, high street fashion brand Ted Baker is launching a new collection audio-inspired

products.

Inspired by the relationship between fashion music, the brand's debut audio line features a range of fashionably designed over-ear headphones, high performance in-ear headphones and a bespoke folding Bluetooth speaker with an integrated mic to allow the user to stream music from their digital device.

The collection will be available in Ted Baker stores, Ted Baker online and in John Lewis.

Ted Baker was founded in Glasgow in 1998 and is currently listed on the UK stock exchange. The company launched womenswear in 1995. The business has a strong overseas presence via its wholesale division and is present in countries including Australia, New Zealand, USA, Canada, Norway, Greece, Spain, Netherlands and Belgium.