Ted Baker launches Custom Made suiting at Selfridges

Ted Baker has launched a personalised suiting service at Selfridges department

store in London.

Simple titled 'Custom Made' the new service allows customers to chose their fabrics from Italian and British mills in addition to choosing from a range of cuts. Whilst not quite bespoke, the range of fabric choices and cuts allow for a greater and more personal choice than its formalwear offering.

Detailing such as pocket placement and style of lapel can also be made to measure. Trims, such as the suit lining, can also be customised, and be chosen from a range of colours and fabrics.

Selfridges has increasingly offered its customers a more personalised shopping experience and was earlier this month named the world's leading department store.