Ted Baker London opens on Fifth Avenue

British fashion retailer Ted Baker London has opened its latest US

store on Fifth Avenue in New York. The 7,000 square foot store is part of the retailer’s ongoing expansion plan and is home to the brand’s largest store in the United States.

Reminiscent of a 1920’s London townhouse, each floor represents a different area of ‘Ted’s Grand House’, a theme that’s communicated through visual elements and stunning interior details, starting with visitors entering via the ‘grand hall’ anchored by an elaborate Art Deco staircase with hidden messages on the steps, and a dramatic glass chandelier spanning three stories, specially commissioned for the store.

The lower level references a scullery with butler bells on the walls, stacked pans serving as tall boys and a chandelier fashioned from silver service trays, while the upper level is reminiscent of a lady’s boudoir with fans on the walls and a cash desk evoking a vanity table.

Ray Kelvin, CEO and Founder of Ted Baker, said: “Building upon the ongoing success of our US business and the development of our brand internationally, the new Fifth Avenue store illustrates our desire to be seen in all the right places and puts us in the heart of one of the world's premiere shopping districts.

“The location will give those new to the brand a healthy dose of the retail theatre and rich detailing that we have become known for and our regulars the sense of place that they have become accustomed to with Ted.”

The new store will feature the complete lifestyle collection which consists of menswear, womenswear, footwear, accessories and gifts.

This is Ted Baker’s third location in Manhattan and the eighteenth store in the brand’s US portfolio.