Ted Baker opens new concept store in Glasgow

Fashion and lifestyle retailer Ted Baker has opened a new store in on Buchanan Street,

in Glasgow, which has been exclusively designed for the city where the retailer opened its first store in 1988.

A spokesman told the Eveningtimes: "Buchanan Street is always busy, so we're really excited to be trading there now." The store will be trading alongside Ted Baker's existing store in Princes square.

The 2,665 square foot store, which opened its doors last Friday, is said to have been inspired by 'Great Scots' and features a new design concept built around the city's inventors, artists and architect, with technology being its main focal point.

"Many inventions have come out of Glasgow throughout history, and this store has a huge focus on digital innovation, so it's all about tying the old with the new. We looked at Charles Rennie Mackintosh, David Brewster, Lord Kelvin and many others. The interior references nod to some of these great inventors," noted the spokesman.

The store' s interior features unique props such as bell jars and test tubes combined with vintage table and bar brick walls, combined with nine tv screens which display Ted Baker's SS '14 collection, images of investors and inspiring poetry quotations.

The fitting room in the store are also a technology focal point, featuring interactive screens which allow customers to try on several outfits, take a photograph of their 'Ted-to-toe' look and send out an animated GIF version of the photo to numerous social media network sites.

Another unique addition to the store is the display of a men's satchel from the brand' s 1988 collection in a glass case. The bag was the inspiration behind Ted Baker's update version of the bag, which is exclusively available in the new store.

"Each store is unique and themed but Ted's Glasgow store is the digital store to set the tone and social will come through in the new stores going forward globally. Ted doesn't roll out a one size fits all approach," added the spokesman.