Telegraph launches new fashion channel

Telegraph Media Group launched a dedicated site to

fashion and beauty yesterday featuring the best of high street, haute couture and timeless classics.

Telegraph Media Group’s digital futures department and the fashion and editorial team joined forces with digital agency Made by Many to create a rich and visual website, aesthetically similar to a glossy fashion magazine.

The I•SPIED section of the site showcases the best fashion and beauty products as chosen by the Telegraph’s experts including Hilary Alexander, Mary Portas and Tamsin Blanchard.  

The fashion channel is the Telegraph’s most commercially successful channel as it counts high demand for advertising and sponsorship partnerships. The channel faces competition from online-only magazines, social shopping sites and online only stores but the new site aims to take advantage of market changes as well as leverage the brand and content to create an online space for fashion editorial and premium advertising.