Temperley London is set to launch new online shopping experience with Net-a-Porter

British fashion label Temperley London has teamed up with Net-a-Porter

to launch a new innovative online experience which is set to offer seamless shopping through a movie, made by American video platform Cinematique.

The short movie was designed exclusively for Net-a-Porter.com and claims it will “emotionally connect with Alice Temperley's magical world while shopping.” Set to launch this Wednesday, the movie allows its viewers to click on hot spots, which will then allow them to share an item, purchase it online or save it in a personal store.

Shot by the label founder, Alice Temperley's brother Henry, the movie is designed to continuing playing uninterrupted whilst users browse and shop the label's online offering. Shoppers will also be able to search for extra content within the movie itself, such as a brief history of the label, details of the movie's decor and extra content.

“Our exclusive collaboration with Cinematique came about very organically, during a recent trip to New York,” said Temperley in a statement to WWD. “The digital, technical and creative vision between all of us worked from the very beginning, and it felt like the perfect collaboration. We’re doing something innovative and groundbreaking, but also really fun.”

In honor of the new collaborative project, during which Net-A-Porter hold a week exclusivity on the movie before it launches at temperleylondon.com, Temperley has created three limited-edition dresses for Net-a-Porter. The short movie is said to be part of the label's ongoing strategy to strengthen its brand DNA, connect with its customers and secure its position in the industry.