The Children's Place eyes expansion in Egypt and the C.I.S. Region

The Children's Place Retail Stores is planning to expand its existing

franchise agreement with Fawaz A. AlHokair & Co. SJSC, known as ‘Fashion Retail’, covering retail stores in Saudi Arabia, to include opening a total of approximately 25 stores in Egypt and the Commonwealth of Independent States (C.I.S. Region) of Armenia, Azerbaijan, Belarus, Georgia and Kazakhstan, beginning mid-2014.

On the new development, Jane Elfers, President and Chief Executive Officer of The Children's Place, stated, “After the successful openings of more than 20 stores in Saudi Arabia with Fawaz A. AlHokair & Co.SJSC, we are excited to expand our international footprint with them in Egypt and the C.I.S. Region, where they have a proven track record of successfully launching and operating major international brands.”

Added Simon Marshall, Chief Executive Officer of Fawaz A. AlHokair & Co. SJSC, “We were privileged to be the first franchise partner for The Children's Place, and we embrace the opportunity to further enhance and extend our already successful relationship, and to make The Children's Place brand available to additional consumers who appreciate high quality, trend-right fashion at great values.”

The Children's Place retail merchandise under ‘The Children's Place’, ‘Place’ and ‘Baby Place’ brand names through 1,123 stores and an online store platform. Company also has 32 franchise-operated stores in Saudi Arabia and the United Arab Emirates.