Thomas Pink debuts global in-store video

Thomas Pink, the British-based luxury shirt maker,

and part of the luxury goods group LVMH, has announced a global multichannel strategy to integrate video content into its own stores, high profile London multi-retailers and its sport sponsorship partners.

Adjust Your Set, the leading multichannel video agency, has created the content from the current season’s autumn/winter 2011 creative and has worked with the retailer to implement video across multiple screens within its stores in the US, Harrods and recently at the Cheltenham Open, where Thomas Pink is a sponsor.

The brands store in Washington DC already includes a digital screen showcasing video from Pink TV, the online video channel developed and managed by Adjust Your Set. Stores in Miami and Mexico are due to launch in-store screens this month, and Harrods recently unveiled a brand new escalator bank complete with five giant high-definition video walls.

Alex Field, head of marketing at Thomas Pink, said, “Video content is the ideal platform to bring to life the intricate detailing of our collection and while it’s proved successful online, we’re now able to bring this phenomenon into our stores and other luxury retail environments. We hope to take this latest strategy to additional stores and countries in the near future to ensure our customers have a holistic brand experience, both on and offline.”