Tissot announces first retail venture in the UK

Swiss watchmaker, Tissot has announced that its

opening a standalone space in North London’s Brent Cross shopping centre, in what will mark the brand’s first retail venture in the UK.

The 12 square metre boutique kiosk will sits alongside another Swatch Group brand, CK, and will open on December 2 to push its Christmas sales. The space will house the UK’s widest selection of Tissot timepieces in one place, and promises to have ‘eye-catching displays and a modern interior design concept which plays with glossy and matt surfaces will accommodate the product’.

The kiosk will also feature large prints of the new Tissot black and white advertising campaign featuring Brand Ambassador, Nicky Hayden.

A highlight of the selection will be the brand’s new Racing Touch timepiece with 11 functions and there will be pieces from the new ladies’ Couturier range with four different colours of strap and diamond-set bezels.