Tommy Hilfiger renews eyewear license

Tommy Hilfiger Group has announced a five-year renewal of their global eyewear licensing

agreement with Italian eyewear manufacturer Safilo.

The deal, which is for the exclusive design, development, production and distribution of Tommy Hilfiger ophthalmic and sunglass collections, will run until December 31, 2020, with an optional five-year extension thereafter.

“We are very pleased to announce the early renewal of this important license, which seals the mutual trust between our two companies,” said Luisa Delgado, CEO of the Safilo Group. “We have achieved excellent results to date for Tommy Hilfiger eyewear, thanks to a seamless partnership that proved particularly effective for the quality design, product development, marketing, communication and distribution of the brand.”

The licensing agreement was first established in autumn 2010. Over the next five years, the companies stated that they will focus on expanding distribution in Asia and Latin America, citing them as “key markets with significant potential for expansion and category growth”.

Tommy Hilfiger Group CEO, Daniel Grieder added: “Safilo is a valued partner of the Tommy Hilfiger brand, and we are excited to renew this licensing agreement. Safilo’s longstanding global excellence in the eyewear industry, and their reputation for quality and innovation, are core values which continue to perfectly support our brand’s global premium and aspirational product positioning.”