Tommy Hilfiger teams up with Alexa Chung

US group Tommy Hilfiger has tapped UK model and TV personality Alexa Chung to act as its guest editor for fall-winter.

Chung will be selecting her favorite pieces from the brand's fall/winter 2014 women's ready-to-wear collection and styling them for Hilfiger's stores and website on tommy.com/alexachung. Each month Chung will reveal new selections starting from this month, running through to January next year.

“Alexa is the true definition of an ‘It’ girl — she’s cool, witty, smart and has a great sense of style,” said Tommy Hilfiger to WWD. “She knows how to mix of-the-moment styling with classic design for a unique look that’s totally her own.”

“To be embraced by such a behemoth of an American fashion brand is a huge honor,” added Chung.