Towie star launches collection with New Look

ITV2’s The Only Way Is Essex star Lauren Goodger is

launching a range of dresses with high street retailer New Look called Lauren’s Way. The range is made up of classic dress styles that enhance a voluptuous figure and flatter feminine curves.

Goodger worked closely with FashionCapital, who aid new and emerging designers to succeed in business, to design the range of women's dresses for curvier women. The Lauren's Way collection features big statements and short hemlines, with off the shoulder and bodycon items for the ‘Essex-factor’, and are all produced in a UK factory.

The highlights of the collection are a white floor length pleated dress with black ornate detailing, and a peplum dress in royal blue, which accentuates an hour glass figure whilst sculpting and contouring for a fantastic shape.

This collection follows in the footsteps of other celebrity lines for New Look from Kelly Brook and Lily Allen.