Trusted shops help retailers with customer relations

Trusted Shops' retail, legal and marketing experts

have created a white paper to help retailers create stronger ties with their customers.

The challenge of creating closer ties with customers is one that all retailers are only too aware of. The combination of increased competition and decreased disposable income means that the quality of relationship is more important than ever.

Trusted Shops has drafted the 'Legal stumbling blocks in email marketing' white paper to give retailers some legal and tactical insight into how they can use regular direct communication to strengthen their customer relationships.

The Trusted Shops marketing team, which has years of expertise in successful customer outreach, has identified four areas of focus for retailers’ newsletter campaigns:

- When to send
- How much is too much?
- Sell with the subject
- Target 1% clubs