Turnover to return to the UK

Turnover, a modern womenswear brand that is part of Veldhoven Group, has returned to the UK after a two year

absence.

Charlotte McHardy, the brand's managing director for UK, explains the reason behind the company's decision to relaunch the brand in the UK; "Prior to this development, it was our opinion that the brand had a very Northern European focus, therefore, it was withdrawn from the UK market."

"However, under the direction of Veldhoven Group, the Turnover design team were given the opportunity to evaluate the consumer and the brand itself [and] we now have a brand equally suitable for the UK, as it is across the group."

Veldhoven Group, which also controls other womenswear brands such as Olsen, Dept and Sandwich, has entered an exclusive distribution contract with UK agency Brand Studio for Turnover's relaunch in the UK.

McHardy believes that the partnership was a wise decision: "Brand Studio are a highly respected and experienced agency in the contemporary upper-mid and luxury segment of the market. And therefore we felt them a good partner for the brand."

"[Brand Studio] fully understand the Turnover brand and the consumer and we know they will ensure the right retailers are selected within the market."

UK consumers can expect to see the Dutch brand in stores this fall, as Turnover is set to return with a causal fall collection which features a number of classic pieces for the season such as woolen coats, knitted cardigans and warm capes.