Twenty8Twelve to open outlet store

Fashion brand Twenty8Twelve London, which was originally launched in 2007 by Sienna

and Savannah Miller, is to open its first ever outlet store at McArthurGlen’s Ashford Designer Outlet.

Opening this month, the 1,866 square foot store will sit alongside brands including Reiss, Ted Baker, French Connection and Kurt Geiger, and will strengthen the Kent outlet’s premium fashion offering.

Sven Gaede, UK managing director, McArthurGlen Group, said: “To have a global yet uniquely British brand like Twenty8Twelve choose Ashford Designer Outlet as the destination for its first outlet store demonstrates the strength of McArthurGlen’s offering of premium names for the fashion-conscious shopper.

“This comes at a time when premium brands are increasingly viewing the outlet market as a prime destination, identifying the opportunity to reach a wider base of fashion-conscious customers, while operating in an environment which reflects their brand identity.”

Currently, Twenty8Twelve has four standalone retail boutiques in London and is sold in over 300 retailers in more than 20 countries.

Other recent store openings at the Ashford Designer Outlet include Swarovski, Abercrombie & Fitch, Radley and Geox.