Txt2buy reaches the High street

A new way to entice customers to purchase via text message has reached the High Street,

 as adverts including 'txt2buy' start to appear on television and in newspapers and magazines.
Coined the ‘PayPal of Mobile,’ the ‘txt2buy’ calls-to-action have featured on advertisements for CDs and DVDs in Kerrang magazine, Star Magazine and Nuts magazine during August.  Txt2buy also appeared on adverts in Metro and on ITV North.
 
More campaigns have been planned for the coming months and txt2buy’s managing director Simon Rabin is delighted that retailers are taking positive steps towards embracing the potential of mobile as part of the communications strategies.  Simon Rabin comments, “The txt2buy service offers an unrivalled opportunity for retailers to target over 50 million customers in the UK who own a mobile phone of any kind and sell to them in less than 45 seconds. There is a massive market wanting to buy products on the spur of the moment, but only if retailers make it easy for them. Adding text calls-to-action to advertising is probably one of the simplest ways to make the sales process easier for them, enabling them to react instantly to advertising and purchase ‘in the moment’.”
 
He adds, “Mobile is such an integral part of consumers’ lives that it is inevitable it will form a key part of future marketing campaigns. The current trials for the ‘txt2buy’ service are a great indication that the retailers recognise the need to explore this channel further and don’t want to miss out on valuable incremental sales that can be gained simply by adding a text code to their advertising.”