US and Australian cotton initiative launched

Cotton Australia and Cotton Incorporated have launched a

joint initiative to raise awareness of the responsible growing practices among cotton producers in Australia and the United States.

Called ‘Cotton Leads’ the campaign, which is being validated by both countries national-level oversight, is aimed at textile brands, retailers and manufacturers who are committed to sourcing cotton that is grown in a “responsible and transparent manner”.

With the two countries accounting for around 17 percent of global cotton production, the campaign was created to assist businesses in committing to social and environmental factors, to promote sustainable cotton practices, as well as showcase the traceability of the cotton.

“Cotton Leads is designed to assist businesses along the cotton supply chain with their sustainability goals,” said Berrye Worsham, president and CEO of Cotton Incorporated. “Apparel brands, retailers and manufacturers require large volumes and a reliable supply of responsibly-produced fibre, as well as proof of responsible production. Through Cotton Leads we demonstrate how cotton grown in the United States and Australia can help meet these requirements.”