VeldhovenGroup and Olsen to merge

Womenswear business VeldhovenGroup is to merge with German fashion brand Olsen to create

a single, pan-European fashion house.

The merger, which will keep the name VeldhovenGroup, follows the group’s acquisition of the Olsen company late last year, which integrated the German brand into its portfolio that also includes Amsterdam-based womenswear brands Sandwich, Turnover, and Dept.

The fashion house’s new international headquarters will be located in Zug, Switzerland, where management will set the central company vision and strategy for its brands, as well as servicing them with shared operational and back office functions. While the design teams will remain in the labels’ home markets, which for Olsen is Hamburg, and for Sandwich, Turnover and Dept remains Amsterdam.

In a statement, VeldhovenGroup said: “Mid-segment womenswear is the core of VeldhovenGroup’s know-how. These changes will build on the heritage of the group and support its ambition to enable each of its portfolio brands to reach its full potential.”