vente-privee launches its new shopping app
By FashionUnited
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The cult flash sales website vente-privee.com, which generates more than 45% of its UK turnover via mobile, introduces its new
Thevente-privee developed its first ever app in 2010, which has been downloaded over 6 000 000 times. Keen to accelerate and develop its mobile shopping experience, the original vente-privee app has been dissolved, giving way to a brand new app, fast and fluid in its design that iPhone, iPad and Android smartphone owners can now download from Google Play and the App store!
Launched in the UK and throughout Europe, this new private-sale app has been completely redesigned and streamlined to ensure the site’s 22 million members are now even more connected to the vente-privee universe. And with 45% of vente-privee’s UK turnover being generated via mobile, this new app will even further enhance their online shopping experience while on the move.
Marketing campaign to dissolve old app:
To alert customers to the changeover from the old app to the new one, customers were sent a mobile alert which showed an animated video of a sun becoming eclipsed by the moon. To bring back the sun on their phone/tablet screens, customers had to shake their mobile device from side to side to make the sun reappear, thus completing the disappearance of the old vente-privee app from their phone. They were then invited to access the new app.
Features of the app:
With this new app, customers will now have access to all the event sales with vente-privee’s 2 500 partner brands. A built-in GPS navigation system means that customers will now have access to seeing their nearest collection points depending on where they would like their purchase to be delivered. Customers will now have access to their profiles via the app, where they can create/delete brand alerts and or modify notifications. The app also has a button that makes direct contact with customer services, with the option of contact via phone or email. As vente-privee’s flash sales open at 6am daily, the app comes equipped with a new ‘sale alert’ option. Customers can select the names of their favourite brands for which they wish to receive an alarm call when these particular sales appear on the site. A notification will be sent to the customer’s mobile when the sale opens, alerting them that one of their registered brands is now on the site.
About vente-privee.com:
vente-privee.com (which means “private sales” in French), founded the online sales event concept and is the global leader in the sector. Specialising in selling brand overstock since 2001, online sales are exclusive to its 22 million members in Europe. Registration to the vente-privee.com club is free and with no purchase obligation. Sales are for a limited time only (3 to 5 days) and are organised in close collaboration with over 2,500 major international brands in all product categories: ready-to-wear, fashion accessories, music, homewares, toys, sports equipment, high-tech, gastronomy…Thanks to its partnerships with brands, vente-privee.com offers irresistible discounts (50-70% off). With 2,100 employees in 8 European countries, vente-privee.com generated €1.6 billion gross turnover in 2013, a 23% increase from 2012. In 2011, the website was launched in the United States in partnership with American Express.