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Vera Wang to launch mid-price dress line

By FashionUnited

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Designer Vera Wang is partnering with the Levy Group,

an outerwear and dress company that includes Betsey Johnson in its fashion portfolio, to produce and market a mid-price range dress line under the Vera Wang label.

The Vera Wang dress collection, will include daytime, cocktail and eveningwear looks, and will be introduced in March for retail selling in autumn, with wholesale prices ranging from 130 to 180 dollars.

Commenting on the new line, Mario Grauso, president of Vera Wang, said: “We were negotiating for a while. Our goal was to move Lavender over to very experienced dress people. We wanted to find a partner who was well versed and had super retailer relationships and had built successful brands. They seem very devoted and interested in the brand.”

He added that the collection, which will also include an assortment of styles, including knits and prints, “will be a modern, diverse dress collection”.

The line will be manufactured both domestically and in the Far East, and Grauso confirmed that Wang’s team will manage the design process and will have approval of all products.

This is Vera Wang’s latest license agreement, the fashion label also produces White by Vera Wang, an exclusive collection for David’s Bridal, Simply Vera Vera Wang, an exclusive collection for Kohl’s, as well as various jewellery, stationary, footwear, and lifestyle ranges.
Levy Group
VERA WANG