Versatile Apparel expands in Germany

Part of an ongoing global rollout, premium menswear

brand Versatile Apparel announced the expansion of the business into the German market. The introduction follows the implementation and launch of the company’s Covent Garden store, integrated e-commerce site and menswear line.

The new Germany store will be set over 200m2 in the Ehrenstrasse area of Cologne, Germany. The Cologne store shares the same design as the London space, but incorporates a VIP lounge where customers can experience the collection privately.

“This is an exciting time for the brand,” commented Bas Veerman CEO. “The reaction from the UK market has been fantastic. The added knowledge that e-sales are ever growing combined with our market research in Cologne makes us feel every confident that the next part of the roll out is timely and justified”

The opening will include a store launch party where both founders Steven Harrison-Dix and Steven Turner will be in attendance.